A Belgian initiative in the 2026 programme
The Love Tomorrow programme for Tomorrowland Belgium 2026 mentions NaviLens codes on site to provide information to visitors with visual impairments.
This is an initiative presented for that edition; we are not dating its launch to 2026. For an organiser, the useful lesson is to consider the whole journey: finding information, understanding it and getting help.
NaviLens and standard QR codes: two distinct technologies
The festival’s practical information page names the NaviLens and NaviLens Go apps, with codes detectable from a distance without pointing directly at them. It lists entrances and information desks among the locations.
These specialised codes are different from the standard QR codes produced by Qurl. Adding colour, a logo or an audio link to an ordinary QR code does not give it NaviLens detection capabilities. The information service, apps and signage need to be designed together.
A code does not replace an accessible physical environment
SNCB reports NaviLens trials in three stations. Its feedback highlights the value of good existing infrastructure, including tactile guide paths.
Our takeaway for a local event: digital wayfinding needs usable visitor support and premises. A page saying “accessible entrance” offers little help if the door is locked or nobody knows the intended route.
Before copying an initiative, involve the people concerned in decisions about placement and the visitor journey. Findings from another location do not prove that your installation works in its own conditions.
With a standard QR code, keep another way to access information
For a poster or programme, our advice is practical:
- Name the action: “View visitor information” explains the destination better than “Scan here”.
- Print a short, readable address leading to the same content, and identify a staffed help point that is actually available if assistance is offered.
- On a web page or in a digital document, add a directly usable link: visitors may be reading the document on the phone they would need to scan the QR code.
- Prepare a structured destination that remains readable when enlarged and usable with a keyboard, with equivalent content when media is offered.
For an image used as a link, W3C recommends a text alternative describing its function. The right wording also depends on text already present in the link: avoid unnecessary repeated announcements.
Example: visitor information for a local gathering
Fictional example: an association is organising a gathering in a community hall. Its poster has a QR code, the label “Visitor information” and the page’s readable address. The page provides opening times, the entrance to use, access information and a contact.
At reception, someone can provide the same information without asking visitors to scan. The association only advertises a paper version or assistance if it can actually provide them.
The check is to follow every route through to useful information: read the address, open the direct link, find reception and check the directions on site. A successful scan alone does not validate the whole experience.
What you can prepare with Qurl
Qurl lets you create a static QR code leading to your information page and download it as PNG, SVG or PDF. The business card and flyer templates provide a starting point for combining a code, an instruction and a readable address.
Adapt their wording to your actual service. Keep an address you can maintain: the page content can change, but the link encoded in a static QR code remains fixed.
Qurl neither creates nor reads NaviLens codes and does not certify the accessibility of a venue or page. This article is not based on a festival visit or trials with blind or partially sighted users. You still need to arrange those checks for your project.
Create a QR code for an information page · View the business card and flyer templates